Scaling High-Quality
Lead Generation for Axiom Finance.

High acquisition costs in a saturated fintech market.

Axiom Finance was struggling to scale their user base without seeing a massive spike in their Customer Acquisition Cost (CAC). Their existing campaigns were bringing in low-intent leads that rarely converted into active users.

They needed a completely new performance marketing architecture that prioritized data-driven targeting, deep audience segmentation, and high-converting creative assets.

Intelligent targeting meets behavioral creative.

At Sun Sky Social, we completely restructured their Google Ads and Meta campaigns. We moved away from broad targeting and implemented a predictive model based on high-LTV (Life Time Value) user behaviors.

• Audience Mapping: Built custom intent audiences based on competitor search terms.
• Creative Refresh: A/B tested 40+ dynamic ad variations focusing on clear financial benefits.
• Conversion Rate Optimization: Redesigned their landing page for a frictionless onboarding experience.